Social media

Social media is integral to the campaign, with social media platforms used as information hubs for young people to learn about and discuss STIs and testing, chat about issues, participate in the campaign and share campaign infographics and animations.

Utilising Facebook, Instagram and Diva Chat, regular posts include news of the campaign and its progress at local levels, using the most popular social media in each zone.

E-newsletters provide regular updates to clinicians and key influencers in regions affected by the syphilis outbreak, on campaign milestones (such as launch events, TV ads, Q&A chat) and new resources such as our animations and infographics, so that they can be used by people of influence in communities to support the delivery of key campaign messages.

We are working with Telstra backed Diva Chat to promote the Young, deadly, syphilis free campaign. Diva Chat is one of the most popular instant messaging chat services for young people living in remote Aboriginal communities and data has shown that this is a common place for young people in remote communities to meet each other.