TV ads

Two TV ads  have been produced as a key component of the Syphilis Campaign. These ads are being screened through to March 2018 – the timing supporting the rollout of the Young Deadly Free youth peer education program in remote communities.

The ads are built around the two stories featured in the syphilis campaign, and aim to raise communities’ awareness of the need to test for syphilis and other STIs.

The first ad focuses on getting tested for syphilis.

The second focuses on the potential risks of syphilis during pregnancy and again, promotes syphilis testing, with a young couple reflecting on the loss of their baby due to undiagnosed syphilis.