Young Deadly Syphilis Free campaign new resources

This is to let you know that Phase 2 of SAHMRI’s Young Deadly Syphilis Free campaign was launched on 9 September, with new resources building on the messaging developed for Phase 1 of the campaign, which ran until March this year.

The syphilis outbreak continues in Northern and Central Australia, with over 2175 cases of infectious syphilis reported among Aboriginal & Torres Strait Islander people living in remote and urban areas of QLD, WA, SA and the NT.  The Pilbara region in WA is the newest area with new notifications. Most cases of syphilis were found in people aged 15-29 years. Since the outbreak was declared in 2011 there have been 6 infant deaths due to congenital syphilis (3 confirmed and 3 probable).

New  resources for clinicians practising in remote communities will also be developed, promoting appropriate testing to those most at risk, including antenatal testing of women during pregnancy.
New TV commercials will run alongside our initial TV commercials aired during last year and until March this year.

To view the two new TV commercials just click the images below.
Please don’t share these until after 9 September.
The first of our new TVCs is a powerful message from community members about syphilis and the importance of testing

The second one is a shortened version of our original syphilis animation cut to fit TV advertising time and standards.

Over the next few months we will add to the scheduling of TV ads with new content as they are finalised in production.

Our campaign begins next week and will run for a year so please use these resources in your work or refer to these when talking to community.

Social Media
Social media will feature health messages by our mob, for our mob.

Once again the campaign will be strongly supported by social media, with regular Facebook posts, Divas Chat advertising and promotion on our website featuring all new video clips and infographics. The campaign promotes whole communities’ involvement in tackling syphilis as a public health issue along with other STIs, and has involved young people, clinicians and people of influence such as parents and extended family members/carers.

Young Deadly Free Clinic Posters
Healthy messages by our mob, for our mob.

Take a sneak peek below at the new Young Deadly Free posters, we are just giving you a preview but we have many more to choose from. They are available to download from our website for printing.

The project team would like to thank all the talent who have provided input to the new resources during our visits in community.

Follow Young Deadly Free on Facebook and Instagram to stay up to date on new resources as they’re launched

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