Social media

Social media is integral to the campaign, with social media platforms used as information hubs for young people to learn about and discuss STIs and testing, chat about issues, participate in the campaign and share campaign infographics and animations.

Utilising Facebook, Instagram and Divas Chat, regular posts include news of the campaign and its progress at local levels, using the most popular social media in each zone.

Our regular eNewsletters provide updates to clinicians and key influencers in regions affected by the syphilis outbreak. We report on campaign milestones (such as airing of TV and radio ads), and announce the launch of new resources such as our animations and infographics, so that they can be used by services to support the delivery of key campaign messages locally. You can subscribe and view previous eNewsletters.

We are working with airG to promote the Young, deadly, syphilis free campaign via its Telstra-backed Divas Chat messaging service. Divas Chat is the most popular instant messaging chat service for young people living in remote Aboriginal communities and data has shown that this is a common place for young people in remote communities to meet each other. Thank you to airG for its ongoing support in promoting Young Deadly Syphilis Free on Divas Chat.